Improving grocery transport for urban pedestrians

Worked on a cross-functional team through an end-to-end product development process to solve the problem of grocery transport for urban trekkers.

Team

Myself (User researcher)

Saman (MBA)

Rui (Designer)

Nico (Engineer)

Brandon (Engineer)

Background

Statistics on grocery transport challenges for urban pedestrians

Problem

Our team set out to solve the problem of grocery transport for people who do not use a car to get to and from the grocery store.

User Research

User needs identified from research

Ideation

Ideation concept: robust wheels

Prototyping

Prototype 1

First prototype design
Testing the first prototype Second test of the first prototype

Prototype 2

Second prototype design

Design

Final cart design